{"id":2798,"date":"2020-09-23T12:06:43","date_gmt":"2020-09-23T11:06:43","guid":{"rendered":"https:\/\/uei.cat\/el-pla-de-negocis-es-un-tramit-innecessari\/"},"modified":"2020-09-23T12:17:31","modified_gmt":"2020-09-23T11:17:31","slug":"el-pla-de-negocis-es-un-tramit-innecessari","status":"publish","type":"post","link":"https:\/\/uei.cat\/es\/el-pla-de-negocis-es-un-tramit-innecessari\/","title":{"rendered":"\u00bfEl plan de negocios es un tr\u00e1mite innecesario?"},"content":{"rendered":"<h4>\u00b7 Tercer art\u00edculo de \u201c<em>Desmontando mitos<\/em>\u201d empresariales<\/h4>\n<p><!--more--><\/p>\n<p>\u201c<em><strong>Desmontando mitos<\/strong><\/em>\u201d es una nueva serie de art\u00edculos que iremos publicando semanalmente en las redes sociales y aqu\u00ed, en la p\u00e1gina web de la <strong>Uni\u00f3 Empresarial<\/strong>, sobre algunos de los mitos empresariales m\u00e1s comunes entre la sociedad de hoy en d\u00eda.<\/p>\n<p>Este es uno de los mitos empresariales m\u00e1s tradicionales que hay, y que se tiene que ir sacaban del ninguno de las nuevas generaciones de empresarios. El <strong>plan de negocios<\/strong> no es que pueda ser necesario, es un requisito para empezar un negocio. Es la piedra angular de cualquier proyecto empresarial. Por lo tanto, es completamente <strong>falso<\/strong> que el plan de negocios sea innecesario.<\/p>\n<p>El proceso de investigaci\u00f3n, pensamiento, imaginaci\u00f3n y creaci\u00f3n del producto o servicio, tiene que estar todo englobado en el plan de negocios. Adem\u00e1s, llevar a cabo esta acci\u00f3n multiplica la probabilidad de <strong>\u00e9xito<\/strong> al doble, contra empresas que no tienen hecho esta hoja de ruta. Finalmente, el plan de negocios permitir\u00e1 al empresario determinar si su <strong>negocio<\/strong> tendr\u00e1 \u00e9xito o no a partir del <strong>an\u00e1lisis financiero<\/strong>, antes de invertir ni un solo euro.<\/p>\n<h3>Com fer un bon pla de negocis?<\/h3>\n<ol>\n<li><strong>Resumen ejecutivo<\/strong>. Este es el apartado m\u00e1s importante del plan, puesto que tiene que ser el gancho para atraer los inversores y conseguir que apuesten por tu idea.<\/li>\n<li><strong>Descripci\u00f3n del producto o servicio<\/strong>. Describe en detalle cu\u00e1l ser\u00e1 tu producto o servicio, qu\u00e9 caracter\u00edsticas tendr\u00e1 y, sobre todo, muestra qu\u00e9 ser\u00e1 tu valor diferencia y qu\u00e9 beneficios le puede aportar al consumidor.<\/li>\n<li><strong>Mercado potencial y p\u00fablico objetivo<\/strong>. Describe el mercado potencial al cual te dirigir\u00e1s. Despu\u00e9s c\u00e9ntrate en tu p\u00fablico objetivo; div\u00eddelo por segmentos y estudia sus caracter\u00edsticas, h\u00e1bitos de consumo y puntos clave a tener en cuenta.<\/li>\n<li><strong>Competencia<\/strong>. Analiza qu\u00e9 hace ahora y que ha hecho anteriormente, visualiza las posibles estrategias y oportunidades que podr\u00e1s aprovechar.<\/li>\n<li><strong>Plan de marketing y comunicaci\u00f3n<\/strong>. Detalla las estrategias de marketing y comunicaci\u00f3n que llevar\u00e1s a cabo para conseguir ventas, en qu\u00e9 medios, en qu\u00e9 plazo se cumplir\u00e1n los objetivos y el coste de adquisici\u00f3n de los clientes.<\/li>\n<li><strong>Plan financiero<\/strong>: Cuando gastar\u00e1s para la implantaci\u00f3n y desarrollo de tu negocio?, qu\u00e9 previsi\u00f3n de ingresos tendr\u00e1s a medio y largo plazo (de 3 a 5 a\u00f1os)?, qu\u00e9 necesidades de financiaci\u00f3n tendr\u00e1s?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u00b7 Tercer art\u00edculo de \u201cDesmontando mitos\u201d empresariales<\/p>\n","protected":false},"author":2,"featured_media":2796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[778],"tags":[],"class_list":["post-2798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-antic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEl plan de negocios es un tr\u00e1mite innecesario? 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