{"id":16275,"date":"2026-02-19T10:02:19","date_gmt":"2026-02-19T09:02:19","guid":{"rendered":"https:\/\/uei.cat\/desarrollo-de-contenidos-para-las-redes-sociales\/"},"modified":"2026-06-26T11:22:18","modified_gmt":"2026-06-26T09:22:18","slug":"desarrollo-de-contenidos-para-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/uei.cat\/es\/desarrollo-de-contenidos-para-las-redes-sociales\/","title":{"rendered":"Desarrollo de contenidos para las redes sociales"},"content":{"rendered":"

Desde la UEI te presentamos una formaci\u00f3n subvencionada sobre \u00abDesarrollo de contenidos para las redes sociales\u00bb<\/strong>, un curso orientado a planificar, crear y optimizar contenidos digitales para potenciar la presencia y la comunicaci\u00f3n de marca en las redes sociales.<\/p>\n

    \n
  • \ud83d\udcc5 Calendario<\/strong>: Martes y jueves, de 18 ha 21 h<\/li>\n
  • \ud83d\udccd Inicio<\/strong>: 27 de octubre<\/li>\n
  • \ud83d\udccd Finalizaci\u00f3n<\/strong>: 26 de noviembre<\/li>\n
  • \u23f3 Duraci\u00f3n<\/strong>: 30 horas<\/li>\n
  • \ud83c\udfdb\ufe0f Modalidad<\/strong>: Presencial – Sede de la UEI (Avenida Europa, 21, 08140, Granollers)<\/em><\/li>\n<\/ul>\n<\/div><\/div>
    <\/div>

    \ud83d\udca1 Objetivo general<\/span><\/h4>\n<\/p>\n

    Desarrollar estrategias y t\u00e9cnicas para crear contenidos efectivos en las redes sociales, alineados con los objetivos de comunicaci\u00f3n y marketing de la organizaci\u00f3n.<\/p>\n<\/div><\/div>

    <\/div>

    \ud83d\udcda Programa formativo<\/span><\/h3>\n

    1. Estrategia de contenidos en redes sociales<\/strong><\/p>\n

      \n
    • Objetivos y p\u00fablico objetivo<\/li>\n
    • Definici\u00f3n de la propuesta de valor digital<\/li>\n
    • Planificaci\u00f3n y calendario de contenidos<\/li>\n<\/ul>\n

      2. Creaci\u00f3n y formatos de contenido<\/strong><\/p>\n

        \n
      • Redacci\u00f3n de contenidos atractivos y adaptados a cada canal<\/li>\n
      • Uso de im\u00e1genes, v\u00eddeos y recursos visuales<\/li>\n
      • Storytelling aplicado a redes sociales<\/li>\n<\/ul>\n

        3. Herramientas y optimizaci\u00f3n<\/strong><\/p>\n

          \n
        • Herramientas de creaci\u00f3n y edici\u00f3n de contenidos<\/li>\n
        • Programaci\u00f3n y gesti\u00f3n de publicaciones<\/li>\n
        • Buenas pr\u00e1cticas y optimizaci\u00f3n del rendimiento<\/li>\n<\/ul>\n

          4. Medida y mejora continua<\/strong><\/p>\n

            \n
          • An\u00e1lisis de resultados e indicadores clave<\/li>\n
          • Ajuste de la estrategia seg\u00fan m\u00e9tricas<\/li>\n
          • Tendencias y novedades en contenidos digitales<\/li>\n<\/ul>\n<\/div><\/div>
            <\/div>

            \ud83d\udc65 \u00bfA qui\u00e9n se dirige?<\/span><\/h4>\n<\/p>\n

            \ud83d\udc49\ud83c\udffc Profesionales de marketing y comunicaci\u00f3n, emprendedores, responsables de redes sociales y cualquier persona interesada en mejorar la creaci\u00f3n de contenidos digitales con una visi\u00f3n estrat\u00e9gica.<\/span><\/p>\n<\/div><\/div>

            <\/div>
            \"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Desde la UEI te presentamos una formaci\u00f3n subvencionada sobre \u00abDesarrollo de contenidos para las redes sociales\u00bb, un curso orientado a planificar, crear y optimizar contenidos digitales para potenciar la presencia...","protected":false},"author":3,"featured_media":16274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[779,825,30],"tags":[],"class_list":["post-16275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-antiguo","category-curso","category-sin-categorizar"],"acf":[],"yoast_head":"\nDesarrollo de contenidos para las redes sociales - Uni\u00f3 Empresarial Intersectorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uei.cat\/es\/desarrollo-de-contenidos-para-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desarrollo de contenidos para las redes sociales - 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