{"id":15919,"date":"2026-01-22T14:38:26","date_gmt":"2026-01-22T13:38:26","guid":{"rendered":"https:\/\/uei.cat\/back-to-human-la-jornada-que-te-prepara-para-el-branding-de-2026\/"},"modified":"2026-02-10T13:45:48","modified_gmt":"2026-02-10T12:45:48","slug":"back-to-human-la-jornada-que-te-prepara-para-el-branding-de-2026","status":"publish","type":"post","link":"https:\/\/uei.cat\/es\/back-to-human-la-jornada-que-te-prepara-para-el-branding-de-2026\/","title":{"rendered":"Back to Human: la jornada que te prepara para el branding de 2026"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>Desde la <strong>UEI<\/strong> te invitamos a participar en una <strong>nueva<\/strong> <strong>jornada<\/strong> con la presentaci\u00f3n del informe de tendencias 2026 de <\/span><span><a href=\"https:\/\/comuniza.com\/?utm_term&amp;utm_campaign=PMAX%20Insight%20doloroso%20contacto%20ES%202026&amp;hsa_acc=5281800885&amp;hsa_cam=23463848819&amp;hsa_grp&amp;hsa_ad&amp;hsa_src=x&amp;hsa_tgt&amp;hsa_kw&amp;hsa_mt&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gad_campaignid=23463885293&amp;gbraid=0AAAAADldajgb9GwwodJqUE_y91IzO_fUw&amp;gclid=CjwKCAiAj8LLBhAkEiwAJjbY70kwrkdDjjeXZbEScDU152yPfwyIspreOXlYZ4w494v7e8IPYHIVzhoCvtoQAvD_BwE&amp;utm_source=hs_email&amp;utm_medium=email&amp;utm_content=2&amp;_hsenc=p2ANqtz--rjZhuOjn2jwDOCscAUfO6qCXPm0UqkyodI3CyxECo6w7Cb3q7iD3_CjHLlLfP6Y2sUAQuWlBgRFiwTL_AwEhhiTAmog\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"BIQSfmzl\"><strong>Comuniza<\/strong><\/a><\/span><span>, una <strong>cita<\/strong> <strong>imprescindible<\/strong> para <strong>profesionales del marketing, la comunicaci\u00f3n y la construcci\u00f3n de marca<\/strong>.<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span>\ud83d\udcc6 <strong>Jueves, 5 de febrero<\/strong><\/span><br \/><span>\ud83d\udd64 <\/span><strong>De 9:00h a 12:00h<\/strong><br \/><span>\ud83d\udccd <strong>Sede de la UEI<\/strong><\/span><strong>\u00a0<\/strong><em><span>(Av. Europa\u00a021, 08401 Granollers)<\/span><\/em><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>\ud83d\udc49\ud83c\udffb Comuniza presenta \u201cBack to Human\u201d<\/strong>, el <strong>nuevo informe que analiza hacia d\u00f3nde evolucionan las marcas<\/strong> en un entorno donde la tecnolog\u00eda se convierte en el medio para reconectar con las personas. Hablaremos de <strong>casos de \u00e9xito<\/strong> de los que podemos aprender, de <strong>metodolog\u00edas<\/strong>, de <strong>nuevos<\/strong> <strong>enfoques<\/strong> en la construcci\u00f3n de marca y de <strong>todo lo que nos trae en 2026<\/strong>; un a\u00f1o marcado por cambios profundos: <strong>nuevos h\u00e1bitos, nuevas tecnolog\u00edas y nuevas conversaciones<\/strong>.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4 align=\"justify\"><span style=\"color: #a6192e;\">\ud83d\udca1 El Informe de Tendencias 2026:<\/span><\/h4>\n<\/p>\n<ul data-spread=\"false\">\n<li>Analiza m\u00e1s de <strong>40 marcas<\/strong>.<\/li>\n<li><span><\/span>Incluye m\u00e1s de <strong>20 tipos pr\u00e1cticos<\/strong> para crear marcas relevantes.<\/li>\n<li>Recoge m\u00e1s de <strong>1.000<\/strong> <strong>datos<\/strong> representados en gr\u00e1ficos.<\/li>\n<li>Ha sido posible gracias a la colaboraci\u00f3n de m\u00e1s de <strong>100 profesionales del branding<\/strong> y m\u00e1s de<strong> 20 referentes del sector<\/strong>.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Durante la sesi\u00f3n<\/strong> exploraremos, entre otros, estos <strong>insights<\/strong> clave:<br \/><span>\ud83d\udd3b De la personalizaci\u00f3n algor\u00edtmica al v\u00ednculo emocional.<\/span><br \/><span>\ud83d\udd3b De la eficiencia digital al valor humano.<\/span><br \/><span>\ud83d\udd3b De los datos al prop\u00f3sito compartido.<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5 align=\"center\"><span style=\"color: #a6192e;\"><em>COLABORA<\/em><\/span><\/h5>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"400\" height=\"95\" src=\"https:\/\/uei.cat\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-22-a-las-14.32.37-400x95.png\" class=\"attachment-us_400_150 size-us_400_150\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/uei.cat\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-22-a-las-14.32.37-400x95.png 400w, https:\/\/uei.cat\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-22-a-las-14.32.37-300x71.png 300w, https:\/\/uei.cat\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-22-a-las-14.32.37-600x143.png 600w, https:\/\/uei.cat\/wp-content\/uploads\/2026\/01\/Captura-de-pantalla-2026-01-22-a-las-14.32.37.png 622w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Desde la UEI te invitamos a participar en una nueva jornada con la presentaci\u00f3n del informe de tendencias 2026 de Comuniza, una cita imprescindible para profesionales del marketing, la comunicaci\u00f3n...","protected":false},"author":3,"featured_media":15927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[778,799],"tags":[],"class_list":["post-15919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-antic","category-coffee-informatiu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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