{"id":14627,"date":"2025-04-23T15:50:50","date_gmt":"2025-04-23T13:50:50","guid":{"rendered":"https:\/\/uei.cat\/curso-de-desarrollo-de-contenidos-para-las-redes-sociales\/"},"modified":"2025-06-18T08:32:43","modified_gmt":"2025-06-18T06:32:43","slug":"curso-de-desarrollo-de-contenidos-para-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/uei.cat\/es\/curso-de-desarrollo-de-contenidos-para-las-redes-sociales\/","title":{"rendered":"Curso de desarrollo de contenidos para las redes sociales"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\ud83d\udca1 <strong>\u00a1Descubre c\u00f3mo potenciar al m\u00e1ximo los diferentes tipos de redes sociales!<\/strong><br \/>\nDesde la <strong>UEI<\/strong> te ofrecemos la oportunidad de participar en un <strong>curso<\/strong> sobre <strong>Desarrollo de contenidos para las redes sociales<\/strong>, pensado para ayudarte a aprender a crear contenidos que conecten con tu p\u00fablico a trav\u00e9s de las diferentes redes sociales, teniendo en cuenta sus necesidades y objetivos.<\/p>\n<p>\ud83d\uddd3 <strong>\u00bfCu\u00e1ndo?<\/strong><\/p>\n<ul>\n<li><span><strong>Inicio:<\/strong> Lunes, 30 de junio<\/span><\/li>\n<li><span>2, 7, 9, 15, 16, 21, 23, 28 y 30 de julio<\/span><\/li>\n<\/ul>\n<p>\ud83d\udd50 <strong>Horario<\/strong>: <strong>de 18:00 ha 21:00 h<\/strong><br \/>\n\ud83d\udccc <strong>Duraci\u00f3n total: 30 horas<\/strong><br \/>\n\ud83d\udcc5 Fechas exactas a confirmar<\/p>\n<p>\u2714\ufe0f <strong>Objetivos del curso<\/strong>:<br \/>\nManejar los distintos tipos de redes sociales actuales, creando y publicando contenido para las mismas, teniendo en cuenta su prop\u00f3sito y p\u00fablico objetivo.<\/p>\n<p><strong>M\u00f3dulo 1: Redes sociales actuales: estrategias y objetivos<\/strong><\/p>\n<p>\u2013 Definici\u00f3n de las redes y su tipolog\u00eda<br \/>\n\u2013 Identificaci\u00f3n de las redes actuales m\u00e1s activas<br \/>\n\u2013 Presentaci\u00f3n de redes emergentes<br \/>\n\u2013 Disposici\u00f3n de objetivos en las redes sociales<\/p>\n<p><strong>M\u00f3dulo 2: Creaci\u00f3n y gesti\u00f3n de contenidos<\/strong><\/p>\n<p>\u2013 Creaci\u00f3n de contenidos multimedia (bancos de recursos, herramientas de publicaci\u00f3n, licencias y derechos y aplicaci\u00f3n del benchmarking)<\/p>\n<p><strong>M\u00f3dulo 3: El mensaje<\/strong><\/p>\n<p>\u2013 Creaci\u00f3n y escritura del mensaje (copywritting, formulaci\u00f3n b\u00e1sica de copy, creaci\u00f3n de keywords)<br \/>\n\u2714\ufe0f <strong>Y tambi\u00e9n desarrollar\u00e1s habilidades clave como<\/strong>:<\/p>\n<ul>\n<li>Valoraci\u00f3n de la importancia de aspectos iniciales de la gesti\u00f3n de redes sociales.<\/li>\n<li>Reflexi\u00f3n sobre las diferentes formas de abordar el uso de las diferentes redes en funci\u00f3n de la tipolog\u00eda y el segmento activo.<\/li>\n<li>Concienciaci\u00f3n de la importancia de mostrar una identidad visual de nuestra empresa\/proyecto mediante un contenido multimedia adecuado y legal.<\/li>\n<li>Atenci\u00f3n sobre el mensaje o contenido publicado, prestando atenci\u00f3n a que, c\u00f3mo y cu\u00e1ndo se transmite el mensaje.<\/li>\n<\/ul>\n<p>\ud83d\udd17 <strong>\u00a1Plazas limitadas! Pulsa en el siguiente bot\u00f3n para inscribirte<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"\ud83d\udca1 \u00a1Descubre c\u00f3mo potenciar al m\u00e1ximo los diferentes tipos de redes sociales! Desde la UEI te ofrecemos la oportunidad de participar en un curso sobre Desarrollo de contenidos para las...","protected":false},"author":5,"featured_media":14625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[779,825,776],"tags":[],"class_list":["post-14627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-antiguo","category-curso","category-evento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curso de desarrollo de contenidos para las redes sociales - Uni\u00f3 Empresarial Intersectorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uei.cat\/es\/curso-de-desarrollo-de-contenidos-para-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso de desarrollo de contenidos para las redes sociales - 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